Between these two channels, Break Media reachesover 60 million men worldwide on a monthly basis. Founded in 1998, Break Mediaoffers advertisers unique opportunities to market directly to a young, maledemographic through innovative ad formats that introduce relevant brands to theaudience on a targeted, integrated basis. BreakMedia consists of wholly owned branded properties such as Break , CagePotato, MadeMan, Chickipedia, Holy Taco, Wall Street Fighter, Screen Junkies andAll Left Turns as well as a publisher network, the Break Media Network, thatcounts over 100 member sites. * Half are comparing prices online to be certain they`re getting good deals.

* Just 38 percent say they now search for coupons, discounts and sales beforebuying. * 69 percent expect to spend the same or more than they currently do when thegood times return.About Break Media:Break Media is the Internet's premier entertainment community for men. The 18-34 crowd has been less inclined to reduceleisure activity time compared to their 35 plus peers, including activities withan associated cost (e.g movies, live performances and bars). Break Media worked with independent market research firm Resolution Research andsurveyed more than 1,000 men who regularly access the Internet and are 18+ yearsof age. Results have been weighted by age to the total online male population.

Other survey results:* 65 percent disagree that "this is the worst downturn I`ve ever seen." * 88 percent spend the same or more time online since the recession began. "Young men are not deeply concerned about the currenteconomic recession, even while seeing their friends and family members losetheir jobs and struggle to make ends meet." So what are men up to? Sixty-two percent said they`re spending the same or moretime online looking at hot chicks and more than half report the same or moretime watching TV shows, movies and sharing videos, according to the survey. Whenthey`re not on the Internet, about two-thirds are putting the same or more timeinto sports and having parties. Mobile phone plans remain untouched by 71 percent and spending on "toys" likecomputers, electronics and outdoor equipment also hasn`t suffered. And more thanhalf of the men surveyed (57 percent) see no reason to control their futurespending "in case this happens again." "The results of the survey are almost hard to believe given the reality of theeconomy we`re facing," said Nancy Argent, Vice President of Marketing and BrandStrategy at Break Media. Men aged 18-34 years show significantly more optimism about the economycompared to their older peers.